Innovation

NO ONE CAN PREDICT THE FUTURE, BUT WE CAN ALL PREPARE FOR IT

In companies, change and external perception is more important than internal. To change that perception, we give them the same importance and we connect: culture, strategy and results. As all production processes, this is based on people: we become experts, not only in applied creativity, but also in Intelligent Technologies and leadership with the team towards innovation.

Before launching a new collection or a new product, we analyze its presence in the international market. We focus on outstanding fairs, but also on what our clients and suppliers demand.

Once the decision to launch it is made, we ask for the catalogs of this product to the best manufacturers worldwide. Our marketing and innovation department has an external team of 15 people. Then, the decision phase starts: we begin to select fabrics or products and we begin to design and to sketch our catalog. We bear in mind a usability analysis with our clients, since it is vital for Novadeco to know first-hand their opinions, with the objective that the information arrives in an organized and adequate way to them.

Novadeco is a fortunate brand because it has a daring, restless and professional external image. Because of that, when the launch of a new product is announced, we create such expectation that we turn a technical process into a consumer experience. Innovation is a risky activity whose main risk is not to practice it.